VEOtool
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How it works

Connect → See → Diagnose → Act → Verify

VEOtool turns fragmented measurement into a clear loop: connect your stack, see what the numbers really say, fix what leaks budget, and confirm the fix stuck.

Start free trialExplore product pillars
  1. 1

    Connect

    Link Google Ads and related sources (GA4/BigQuery, AppsFlyer). Access is scoped and read-only by default so you can start without changing live campaigns.

    Google AdsConnected
    GA4/FirebaseConnected
    AppsFlyerConnected
    BigQueryConnected
  2. 2

    See

    Reconcile conflicting platform numbers in one place. When Google Ads, GA4, and your backend disagree, you see which figure to trust, and why the gap exists.

    Ads
    188
    GA4
    120
    AF
    95
    BE
    84
  3. 3

    Diagnose

    Six modules produce one score and a prioritized fix list with dollar impact. You learn why performance dropped, not just that it did.

    Bidding45
    Tracking72
  4. 4

    Act

    Work a monthly action plan and optional paused campaign drafts built from your own data. Nothing goes live until you review and approve.

    Pause mixed signals
    Cap above-target CPA
    PAUSED draft
  5. 5

    Verify

    Nightly monitoring watches whether fixes held and whether new issues appear. Alerts fire when something is new or worsening, not for the same known noise.

    Issue lifelineLive

    Red → green as the fix holds.

User journey

Follow the journey, not just the click

Journey data follows install → sign-up → purchase → uninstall, with traffic sources attached to each step, not a single Ads conversion pixel.

Those paths feed reconciliation: when Ads, GA4/Firebase, AppsFlyer, and backend disagree, journey context explains which gap is measurement vs. real drop-off.

The same signals feed diagnosis, so priority fixes reflect where buyers stall, not just where CPA looks wrong in the Ads UI.

See User Journey Intelligence →
Acquisition flow
Live cohort · last 30 days
Analyzing paths
1
Traffic sources
google / cpc · meta / paid · direct
2
First open
Install & app open cohort
5.1k
3
Registration
new_registration event
2.2k
4
Sign in
Returning user milestone
1.2k
5
Purchase
Revenue outcome
386
Drop-off hotspot
Install → Register
Top converting path
google → purchase
AI insight ready
3 path patterns
Setup & data

What we read, and how we treat it

Read-only by default. Campaign creation, when used, always produces paused drafts. Your data stays yours.

Google Ads

Campaigns, conversions, bidding signals, and spend used for diagnosis and waste estimates.

GA4 / BigQuery

Event and conversion paths that often disagree with Ads, used for reconciliation and journey context.

AppsFlyer

Install and in-app events for app & subscription attribution checks against Ads and backend truth.

Backend truth

Your real sales numbers, entered or synced, anchor the reconciliation.

  • Scoped, read-only access unless you explicitly enable write actions.
  • Campaign drafts are always created paused, nothing publishes without your review.
  • Data security: scoped access, never sold. Privacy Policy →

Managing $250k+/mo or 10+ ad accounts?

Apply for concierge setup, we connect accounts, run the first diagnosis, and walk you through findings on your context.

Apply for concierge setup →

Next: see the six product pillars, or compare plans in USD.

ProductPricing