Help center
How to use VEOtool
Setup, integrations, diagnosis, and panel workflows — written for agencies and in-house teams. No sign-in required to read these guides.
Start here
Workspace setup (first visit)
Connect Google Ads, save your first client, and run your first diagnosis — all inside the panel.
IntegrationsConnect Google Ads access
What Google permissions are for, and how workspace-level OAuth works.
DiagnosisRun a diagnosis
Choose client, lookback window, and what happens during a run.
IntegrationsReconnect Google when access expires
What to do when tokens expire, reports look stale, or live data is paused.
IntegrationsConnect Meta Ads
Add a Meta ad account ID and access token per client for diagnosis modules — no Meta OAuth required.
Panel guideUser Journey Intelligence
Analyze GA4 BigQuery cohorts — KPIs, acquisition flow, campaign matrix, and sample journeys for consulting.
IntegrationsBigQuery setup for User Journey
Enable GA4 BigQuery export, connect project/dataset, and wire install → purchase events for Enterprise journey analysis.
Getting started
Sign in, connect Google, and complete your first workspace setup.
Integrations
Google OAuth, per-client signal layers (GA4, AppsFlyer, Meta), BigQuery export, and evaluation profiles.
Connect Google Ads access
What Google permissions are for, and how workspace-level OAuth works.
IntegrationsReconnect Google when access expires
What to do when tokens expire, reports look stale, or live data is paused.
IntegrationsClient setup and signal layers
Business profile, GA4, AppsFlyer, Meta, and landing — per client, under one Google Ads account.
IntegrationsConnect Meta Ads
Add a Meta ad account ID and access token per client for diagnosis modules — no Meta OAuth required.
IntegrationsBigQuery setup for User Journey
Enable GA4 BigQuery export, connect project/dataset, and wire install → purchase events for Enterprise journey analysis.
IntegrationsConnect AppsFlyer
Verify app IDs and API token for app clients — install mix and partner coverage in diagnosis.
IntegrationsEvaluation profiles
Group Google Ads conversion actions and set CPA/ROAS targets so diagnosis scores match how you judge performance.
Diagnosis
Run a diagnosis and read Growth Stability Score, waste, and module findings.
Run a diagnosis
Choose client, lookback window, and what happens during a run.
DiagnosisRead a diagnosis report
GGSS, waste, confidence, modules, and priority fixes — what to trust and what to do next.
DiagnosisWhen a report is stale
Reading old diagnoses after Google access drops or setup changes.
Panel guide
How each main dashboard area is meant to be used — including User Journey Intelligence.
Overview dashboard
How to read the main dashboard without getting lost in diagnosis detail.
Panel guideClients workspace
Client-first navigation: overview, diagnoses, monitoring, recommendations, setup.
Panel guideModule health screens
Tracking, structure, bidding, audience, attribution, and landing — what each area shows.
Panel guideUser Journey Intelligence
Analyze GA4 BigQuery cohorts — KPIs, acquisition flow, campaign matrix, and sample journeys for consulting.
Panel guideData coverage
See which signal layers are connected per client and where integration gaps block module depth.
Monitoring & alerts
Monitoring cadence, notifications, and what to do between full diagnosis runs.
Ready to work in the panel?
Sign in to connect Google, save client setups, and run your first diagnosis. The in-panel setup guide matches the steps in these docs.
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