Client setup and signal layers

Each client setup stores a customer ID, display name, and JSON settings for business model, primary goal, KPI, and optional integrations.

Diagnosis always runs in the context of one selected client so scores match that account’s goals.

Choose business model (app, ecommerce, lead gen, etc.) and primary goal (install, purchase, lead). This drives which conversion and attribution checks modules apply.

Sales cycle and KPI type tune attribution window warnings and value-mapping rules.

GA4 property ID enables Analytics Data API checks in tracking and attribution modules. Enter the numeric property ID from GA4 Admin → Property settings.

Landing page URL powers creative/landing module checks when a primary landing page is known.

AppsFlyer — see connect-appsflyer for app ID + API token setup and Verify flow.

Meta Ads — see connect-meta-ads for ad account ID (act_…) and access token setup used in diagnosis modules.

BigQuery (Enterprise) — see bigquery-user-journey for GA4 export, service account or OAuth, and event names before opening User Journey Intelligence.

After Identity is saved and Google is connected, open the Evaluation tab to group conversion actions and set CPA/ROAS targets per lens. See evaluation-profiles for the full workflow.

You can save a setup before every optional integration is verified. Use Verify buttons where shown before relying on partner-specific flags in diagnosis.