Client setup and signal layers
Business profile, GA4, AppsFlyer, Meta, and landing — per client, under one Google Ads account.
One setup per Google Ads account
Each client setup stores a customer ID, display name, and JSON settings for business model, primary goal, KPI, and optional integrations.
Diagnosis always runs in the context of one selected client so scores match that account’s goals.
Business profile
Choose business model (app, ecommerce, lead gen, etc.) and primary goal (install, purchase, lead). This drives which conversion and attribution checks modules apply.
Sales cycle and KPI type tune attribution window warnings and value-mapping rules.
GA4, AppsFlyer, and Meta
GA4 property ID enables Analytics Data API checks in tracking and attribution modules.
AppsFlyer (app ID + API token per platform) enables install mix, coverage, and partner signal checks for app clients.
Meta credentials support verification and future cross-channel reads; save only what your tier uses.
Saving vs verifying
You can save a setup before every optional integration is verified. Use Verify buttons where shown before relying on partner-specific flags in diagnosis.