Connect Google Ads access
What Google permissions are for, and how workspace-level OAuth works.
Why Google is required
Diagnosis modules read spend, campaigns, conversions, and attribution windows from Google Ads. Without a valid connection, runs are blocked and live module pages stay in setup mode.
GA4 and other integrations add depth, but Google Ads is the core signal for waste estimates and most module scores.
How to connect
From the dashboard overview setup guide or header, click Connect Google. Complete the Google consent screen with an account that has access to your client Ads accounts.
After redirect, the panel shows Google connected. Run a diagnosis or open Monitoring to confirm live spend reads.
Manager accounts (MCC)
If you operate through a manager account, connect with credentials that can reach child customer IDs. Each client setup still uses the specific customer ID (XXX-XXX-XXXX format without dashes in storage).