Product
Six pillars. One job: show you what you can't see.
VEOtool diagnoses Google Ads waste, reconciles conflicting numbers, and turns findings into paused, reviewable next steps, for app and subscription businesses spending real money on ads.
Diagnosis
Six modules. One score. A prioritized fix list with dollar impact.
VEOtool runs structured checks across your Google Ads and measurement stack, then rolls findings into a single health score. You get a ranked fix list (not a wall of alerts) with estimated dollar impact so leadership can decide what to change first.
Reconciliation
Google says 188. GA4 says 120. Your backend says 84. We show you which to trust, and why they differ.
Platforms disagree by design. Reconciliation lines up Google Ads, GA4, AppsFlyer, and backend numbers side by side, explains the gap, and flags when Smart Bidding is optimizing on a partial picture of reality.
Money Flow
Every dollar of spend, split into what produced results and what leaked.
Money Flow maps spend into productive vs. wasted buckets: keywords and campaigns above target with no goal-aligned conversions, mis-signaled bids, and budget sitting on broken measurement. You see where dollars go, not just CPA charts.
User Journey Intelligence
What users actually do between ad click and purchase: installs, sign-ins, purchases, uninstalls.
Journey Intelligence follows the path after the click: install, first open, sign-in, purchase, and uninstall. Lite coverage starts on Pro; Enterprise unlocks the full path so you can see drop-offs that Ads UI never shows.
Monitoring
Nightly checks, an issue lifeline, and alerts only when something new or worsening appears.
Monitoring watches whether yesterday’s fix held and whether new gaps opened. You get an issue lifeline over time and alerts when something is new or getting worse, not a daily noise feed of the same known problems.
Bidding clutter row faded to resolved (green).
Take Action
A monthly action plan and a campaign builder that creates paused drafts from your own data.
Diagnosis becomes next steps: a monthly action plan prioritized by impact, plus campaign drafts built from your account data. Drafts are always created paused so nothing goes live until you review and approve.
- Pause mixed-signal conversions
- Cap keywords above target CPA
- Align AppsFlyer purchase postback
- Draft retargeting for uninstall risk
See the gaps in your own stack
Start a free trial, explore the live demo, or read how app & subscription teams use reconciliation.